Toyota’s Presidents Day
Sales Event
To create hype and urgency around this sales event and drive traffic (literally) to the dealerships, we created a campaign featuring animated badasses Abe & George. These two go to great lengths to get great deals—by air, by land, by sea.
We developed 6 different scenarios and mixed & matched them across our 6 spots.
We posted the :06 vignettes individually on Instagram.
AD: Roxie Reeves
CW: David Keane
Illustrators/Animators: Authors