angelese russell
BRANDING + WEB DESIGN + print
Challenge:
This client came to me for a website refresh—she was having trouble attracting the right clients. It turned out, she needed help with a repositioning strategy—from personal training into life coaching and wellness consulting.
Solution:
During the strategy phase, we clarified her audience, defined and distinguished her services, and refined the messaging. We then updated her visual identity to match our findings. During the web design phase, I organized it all into a site that was easy-to-understand and navigate.
Outcome:
Within weeks of launching the site, she received her first lead in two years.
