I’m Roxie.
Today, I’m a Brooklyn-based brand designer, art director, and creative consultant.
I help agencies, founders, and creative teams translate vision into bold, thoughtful brand experiences. From logos and websites to campaigns, packaging, and physical spaces, I bring ideas to life in ways people don’t just notice—they feel.
If you’re building something new—or reimagining something you’ve outgrown—I’d love to help you shape what’s next.
I used to be a bookkeeper by day and a lead singer and bass player in a rock band by night. For a while, I tried to find a way to merge structure and creativity—a rock opera about spreadsheets, perhaps? (Kidding. Kind of.)
Then I realized branding was the place where both sides of me could live: strategy and instinct, clarity and creative energy.
DESIGN YOU CAN FEEL
My whole life, I’ve been called “sensitive.” That sensitivity helps me sense how people will experience a brand before they even name it.
Every choice matters: the rhythm of words, the weight of a color, the movement through a space. These layers shape perception, memory, and connection. I design so a brand not only communicates—it resonates.
My process adapts to each project: collaborating with agency teams, guiding founders through full-scale brand builds, or leading a project solo. The goal is always the same: brands that feel alive and aligned.
WHO I WORK WITH
FOUNDERS
looking for full-service brand guidance
seeking contract/freelance Art Direction
AGENCIES + TEAMS
PAST CLIENTS
AWARDS
Craft—Use of 2D Animation
GOLD WINNER
2022
Nontraditional Interactive Campaign
BRONZE WINNER
2015
HOBBIES
As a naturally curious human, I have a lot of interests. (More interests than time to explore them.) But if you’re curious about what lights me up, here are just a few: