THAT’S ME.

I used to be a bookkeeper by day and a lead singer and bass player in a rock band by night. For a while, I tried to find a way to merge structure and creativity—a rock opera about spreadsheets, perhaps? (Kidding. Kind of.)

Eventually, I realized branding was the place where both sides of me could live: strategy and instinct, clarity and creative energy.

Today, I’m a Brooklyn-based brand strategist, art director, and creative consultant. I help small businesses, wellness studios, and founders translate their vision into bold, thoughtful brand identities that work across every touchpoint—from websites and packaging to signage, campaigns, and physical space.

If you’re building something new—or reimagining something you’ve outgrown—I’d love to help you shape what’s next.

PAST CLIENTS

AWARDS

Craft—Use of 2D Animation

GOLD WINNER
2022

Nontraditional Interactive Campaign

BRONZE WINNER
2015

EXPERIENCE

In my decade of experience, I have worked on large and small brands, in large and small agencies, brainstorming large and small ideas.

2024 - present self-employed
brooklyn, ny
art director + brand designer

2021 - 2024 deloitte digital’s heat
san francisco, ca + nyc
art director

2018 - 2021 h&l partners
oakland, ca
art director

2017 - 2018 self-employed
oakland, ca
art director + brand designer

2016 - 2017 john mcneil studio
berkeley, ca
art director + designer

2015 cramer krasselt
new york, ny
art director intern
freelance art director & video editor

2014 - 2016 self-employed
richmond, va
brand designer

Prior to 2014, I wore many hats, working as a bookkeeper, marketing designer & production assistant, and photo retoucher. I went to school for theatre, interior design, architecture and art direction and became certified to teach Pilates. I studied opera, jazz trumpet, guitar, and bass, and trained for 15 years as a dancer: ballet, tap, jazz, modern, and ballroom.

SKILLS

No matter the size of the situation, I dive deep into my client’s values to bring a thoughtful solution to their individual needs. Here are the skills I use regularly to do that.

art direction

graphic design

brand design

logo design

signage + ooh design

merch design

print collateral design

website design

brand auditing

outreach strategy

social media strategy

video + photo shoots

video editing

campaign concepting

SOFTWARE

adobe create suite

adobe photoshop

adobe illustrator

adobe indesign

adobe acrobat

adobe audition

adobe premiere pro

final cut pro

figma

chat gpt

adobe firefly / dall-e / bing /
midjourney / night cafe

EDUCATION


vcu brandcenter
richmond, va
ms, business – art direction

school of visual arts
new york, ny
graphic design coursework

savannah college of art & design
savannah, ga
architecture coursework

james madison university
harrisonburg, va
ba, theatre & interior design