THAT’S ME.
I used to be a bookkeeper by day and a lead singer and bass player in a rock band by night. For a while, I tried to find a way to merge structure and creativity—a rock opera about spreadsheets, perhaps? (Kidding. Kind of.)
Eventually, I realized branding was the place where both sides of me could live: strategy and instinct, clarity and creative energy.
Today, I’m a Brooklyn-based brand strategist, art director, and creative consultant. I help small businesses, wellness studios, and founders translate their vision into bold, thoughtful brand identities that work across every touchpoint—from websites and packaging to signage, campaigns, and physical space.
If you’re building something new—or reimagining something you’ve outgrown—I’d love to help you shape what’s next.
PAST CLIENTS
AWARDS
Craft—Use of 2D Animation
GOLD WINNER
2022
Nontraditional Interactive Campaign
BRONZE WINNER
2015
EXPERIENCE
In my decade of experience, I have worked on large and small brands, in large and small agencies, brainstorming large and small ideas.
2024 - present self-employed
brooklyn, ny
art director + brand designer
2021 - 2024 deloitte digital’s heat
san francisco, ca + nyc
art director
2018 - 2021 h&l partners
oakland, ca
art director
2017 - 2018 self-employed
oakland, ca
art director + brand designer
2016 - 2017 john mcneil studio
berkeley, ca
art director + designer
2015 cramer krasselt
new york, ny
art director intern
freelance art director & video editor
2014 - 2016 self-employed
richmond, va
brand designer
Prior to 2014, I wore many hats, working as a bookkeeper, marketing designer & production assistant, and photo retoucher. I went to school for theatre, interior design, architecture and art direction and became certified to teach Pilates. I studied opera, jazz trumpet, guitar, and bass, and trained for 15 years as a dancer: ballet, tap, jazz, modern, and ballroom.
SKILLS
No matter the size of the situation, I dive deep into my client’s values to bring a thoughtful solution to their individual needs. Here are the skills I use regularly to do that.
art direction
graphic design
brand design
logo design
signage + ooh design
merch design
print collateral design
website design
brand auditing
outreach strategy
social media strategy
video + photo shoots
video editing
campaign concepting
SOFTWARE
adobe create suite
adobe photoshop
adobe illustrator
adobe indesign
adobe acrobat
adobe audition
adobe premiere pro
final cut pro
figma
chat gpt
adobe firefly / dall-e / bing /
midjourney / night cafe
EDUCATION
vcu brandcenter
richmond, va
ms, business – art direction
school of visual arts
new york, ny
graphic design coursework
savannah college of art & design
savannah, ga
architecture coursework
james madison university
harrisonburg, va
ba, theatre & interior design