A BRILLIANT LIFE
BRAND SYSTEM + WEBSITE DESIGN
Challenge:
A life coach needed help attracting the right audience for the newest evolution of her coaching business, as well as for an upcoming wellness retreat she was hosting.
The visual identity required flexibility since her services cover both personal life coaching as well as corporate coaching.
Solution:
A new modern serif wordmark evokes both trust and approachability and is versitile enough for use in individual and corporate environments. I also refined the color palette and elevated the typography to create a sophisticated website and separate landing page for the weekend retreat.
