ART DIRECTION
NYU Langone health
Challenge:
Develop a 360 campaign that communicate the hospital’s accolades—without focusing too much on patient stories, like their competitors.
Insight:
It’s the high-achieving doctors at the hospital that make it the #1 hospital in NYC.
Solution:
We developed elegant infographics to quickly communicate statistics, both on-screen in TVC, digital and in print, and hired director Chloé Zhao to direct the spots and capture the real-life doctors’ authentically.
AD: Roxie Reeves
CW: Alex Oshima
DIRECTOR: Chloé Zhao