ARCHITECTURAL PHOTOGRAPHER
WEBSITE REFRESH
Challenge:
This seasoned architectural photographer had outgrown his old portfolio site. New project inquiries had slowed, and his site wasn’t reflecting the quality of his work.
The challenge was to modernize the site without losing years of work and existing search equity.
Solution:
We refocused his positioning and messaging, then built a new site with a more spacious, intuitive structure that puts his photography first and makes it easier for prospective clients to understand his work.
We also preserved his existing portfolio as a searchable archive, then supported the launch with an email to his network and new social content.
Outcome:
The new site began generating direct inquiries almost immediately.
The launch also reactivated his existing network, leading to a wave of new conversations, referrals, and projects. He’s been busy with new work since the site launched, much of it with the kinds of clients and projects he was hoping to attract.
