CREATIVE Director

+ Brand STRATEGIST

My grandmother used to say, “variety is the spice of life.” I’ve come to see this idiom as a philosophy for creative work: staying curious, trying new things, and noticing the world around you.

As a creative director and brand strategist, I’m drawn to projects that explore how we inhabit and move through the world — from architects shaping how we live, to wellness brands redefining how we care for ourselves and creating experiences that linger in our bodies.

What ties it all together is the alignment between what a brand believes and how people actually experience it. When those layers align, interactions feel grounded, memorable, and meaningful.

If this resonates, send me a message.

ART DIRECTION

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BRAND DESIGN

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EXPERIENCE DESIGN

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ART DIRECTION 〰️ BRAND DESIGN 〰️ EXPERIENCE DESIGN 〰️

PORTFOLIO

Samples of my past work, including TV commercials, ad campaigns, & branding

SEE WORK

PAST CLIENTS

  • Roxie enabled our brand to launch profitable. Before we even had a single class, we had collected +200 leads and already exceeded our launch sales estimates by 15%. Her contributions to our brand made our launch so successful.

    Lina O’Dowd, Founder & CEO
    Palma Pilates

  • She typically delivered above and beyond. She provided a thorough competitive analysis, developed our brand personality, and collaborated on our interior design to make our space feel warm and personable.

    Private Client
    Wellness Studio

  • Roxie was great to work with...She truly treated [our company] as though it were her own brand, and I think that came across in the high quality of her work.

    Private Client
    Fitness Brand

  • Roxie is incredibly talented, and a partner who you can trust. She will always be honest with you about her perspectives and has your business's best interest in mind.

    Private Client
    Wellness Brand

LET’S TALK